The suite
Revenue agents on top of the CRM you already have.
Drummer captures every conversation, gives every rep an AI twin that does the admin and the follow-up, writes it all back into Salesforce or HubSpot, and gives managers the coaching and the numbers.
Every conversation
- Video meetings
- Showroom and site visits
- Phone calls
- Uploaded files
One AI twin per rep
- Your CRM
- The rep’s mailbox
- The task list
Written back by Drummer
Reading the same calls
- Coaching
- Insights
- Ask Drummer
Every part of Drummer, by the job it does.
Each part is useful on its own. Together they read the same calls and the same CRM, so a score, a follow-up and a field update never disagree.
CaptureConversation captureA notetaker in Meet, Teams, Zoom and Webex, your dialer, and any file you upload.
A notetaker in Meet, Teams, Zoom and Webex, your dialer, and any file you upload.
Go to Conversation captureCaptureMobile appShowroom consults and site visits, recorded on the phone with the screen locked.
Showroom consults and site visits, recorded on the phone with the screen locked.
Go to Mobile appActAI twinsOne twin per rep that knows their deals and does the admin after every meeting.
Focus mode
- Due Fri 23 Oct
Book a meeting with Sofie Janssens, CFO
- Due Thu 22 Oct
Send Jonas the TMS integration overview
- Due Mon 26 Oct
Ask for last quarter's order volumes
One twin per rep that knows their deals and does the admin after every meeting.
Go to AI twinsActFollow-upsThe recap email and the tasks, drafted in the language of the call and sent in one click.
Follow-up email
Drafted by Drummer in English
Order automation for your planners: next steps
Hi Jonas,
Thanks for your time today. What stayed with me: eleven planners spend about two hours a day re-keying orders, and one wrong entry sends a truck out with the wrong load.
The recap email and the tasks, drafted in the language of the call and sent in one click.
Go to Follow-upsActCRM automationFields, notes, tasks and stage changes written back, every change traceable to its call.
HubSpot · Deal
Northwind Logistics · Order automation
About this deal
- Stage
- Proposal
- Amount
- €38,000 a year
- Next step
- Meet Sofie Janssens, CFO, week of 9 Nov
- Decision maker
- Sofie Janssens, CFO
Updated by Drummer · approved by Emma · 14:32
Fields, notes, tasks and stage changes written back, every change traceable to its call.
Go to CRM automationFindPipeline signalsBuying signals, stalled deals worth reopening and prospects that fit your ICP.
Buying signals, stalled deals worth reopening and prospects that fit your ICP.
Go to Pipeline signalsCoach and knowCoaching and scorecardsEvery call scored against your playbook, with the moment that proves each score.
MEDDIC
Scored by Drummer
4.5of 6
- MetricsMet04:12
- Economic buyerMissing22:40
- Decision criteriaMet18:03
- Decision processPartly22:40
- Identify painMet06:55
- ChampionMet27:10
Every call scored against your playbook, with the moment that proves each score.
Go to Coaching and scorecardsCoach and knowInsights and dashboardsDashboards per rep, team and call type: shared, exported or up on the wall.
Average MEDDIC score per week
Dashboards per rep, team and call type: shared, exported or up on the wall.
Go to Insights and dashboardsCoach and knowAsk DrummerAsk anything across your calls, in Drummer or from Claude and ChatGPT.
- 22:40
Jonas De Smet
Anything over 25,000 goes to Sofie, our CFO. She has not seen this yet.
Evidence · Economic buyer
- 27:10
Jonas De Smet
I will set up the meeting with Sofie myself. I want this live before Q1.
Ask anything across your calls, in Drummer or from Claude and ChatGPT.
Go to Ask DrummerLess admin, more selling, measured.
1 day
Win back 1 full day every week, per rep.
2x
Surface 2x more opportunities from the pipeline you have.
30%
30% higher close rates when every call is coached.
Three promises we build the product around.
Keep the CRM you have.
Drummer works inside Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Zoho CRM, Teamleader Focus and Attio. Nothing to migrate, no new tool for reps to learn: the work lands where it already lives.
Built in Europe, kept in Europe.
Built in Belgium. Recordings, transcripts and models stay in the EU, on AWS in Frankfurt, and we never train our models on your data.
How we handle your dataReps approve what goes out.
Drummer drafts, the rep decides. Nothing is sent or written in a rep’s name until they press Do, and every Do comes with an undo.
Questions sales leaders ask us
What is a revenue agent?
A revenue agent is AI software that does a defined piece of sales work on its own: recording and summarising a call, updating the CRM, drafting the follow-up, flagging a deal that stalls. Drummer is a suite of them, mounted on the CRM you already run, with a rep approving anything that leaves the building.
What is an AI twin?
An AI twin is the revenue agent each rep gets in Drummer. It knows that rep’s calls, deals and contacts, prepares their meetings, keeps their CRM records current and drafts their follow-ups in the language of the call. It works for one person, so the rep stays in charge of everything it sends.
Is Drummer one product or separate modules?
One suite. Capture, AI twins, follow-ups, CRM automation, signals, coaching, insights and Ask Drummer read the same calls and the same CRM, so a score, a follow-up and a field update never disagree. You roll it out as one product, with one contract and one place for your reps to work.
How does Drummer connect to our CRM?
Through the CRM’s own API. An admin connects Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Zoho CRM, Teamleader Focus or Attio once. Drummer then reads deals, contacts and fields for context and writes back notes, tasks, fields and stage changes, each with an audit trail. No migration, no new tool.
Where is our data processed?
In the European Union. Recordings and transcripts are stored on AWS in Frankfurt, transcription runs in the EU and the language models are hosted in the EU. We never train models on your data. Encryption at rest and in transit, SSO, roles and a DPA on request come as standard.
Keep reading
Give every rep a day back, starting next week.
Thirty minutes, on your own calls and your own CRM. No migration, nothing for your reps to learn.