AI twins
Every rep gets an AI twin.
It knows every call, deal and contact of that rep, does the admin after every conversation and prepares the next one. The rep stays in charge of everything it sends.
Focus mode
- Due Fri 23 Oct
Book a meeting with Sofie Janssens, CFO
- Due Thu 22 Oct
Send Jonas the TMS integration overview
- Due Mon 26 Oct
Ask for last quarter's order volumes
01 — Knows
It knows every deal the rep is working.
Every call, email and CRM record of that rep sits in one memory. Before each meeting the twin writes an account brief: what was said last time, what was promised, which questions are open and who has not been met yet.
- A brief before every meeting, without a search
- Built from calls, email and the CRM
- Names the stakeholders nobody has met
02 — Does the admin
It keeps the CRM current after every call.
Contacts, deal stage, next steps, notes and your MEDDIC or BANT fields are filled in from what was said, in Salesforce, HubSpot or the CRM you already run. The rep checks the changes; nobody retypes a call.
How CRM automation works
Salesforce · Opportunity
Northwind Logistics · Order automation
Owner Emma Claes
- Stage
- Proposal
- Amount
- €38,000 a year
- Next step
- Meet Sofie Janssens, CFO, week of 9 Nov
- Decision maker
- Sofie Janssens, CFO
- Close date
- 31 Mar 2027
- Metrics
- 11 planners × 2 h a day re-keying orders
- Decision criteria
- Must connect to their TMS
- Champion
- Jonas De Smet, Head of Operations
Updated by Drummer · approved by Emma · 14:32
03 — Writes the follow-up
The recap is drafted before the rep reaches the car.
The twin writes the follow-up in the language of the call, with the next steps that were agreed, and sends it from the rep’s own Gmail or Outlook after one click.
See how follow-ups workFollow-up email
Drafted by Drummer in English
- From
- Emma Claes
- To
- Jonas De Smet, Northwind Logistics
Order automation for your planners: next steps
Hi Jonas,
Thanks for your time today. What stayed with me: eleven planners spend about two hours a day re-keying orders, and one wrong entry sends a truck out with the wrong load.
You named the TMS connection as a hard requirement. I will send you how that works in your setup by Thursday.
You offered to bring in Sofie. Would the week of 9 November work for 30 minutes with her?
Best, Emma
04 — You stay in control
Nothing leaves in the rep’s name without a yes.
Focus mode puts every step in front of the rep: Do, Queue or Skip. Do waits eight seconds so it can be undone, and nothing is sent or written in the CRM until the rep says so.
- Do, Queue or Skip, one step at a time
- An eight-second undo on every Do
- Drafts never send themselves
Focus mode
3 next steps from this call
- Due Fri 23 Oct
Book a meeting with Sofie Janssens, CFO
Economic buyer not met yet. Jonas offered to introduce her at 27:10.
- Due Thu 22 Oct
Send Jonas the TMS integration overview
He named it a hard requirement at 18:03.
- Due Mon 26 Oct
Ask for last quarter's order volumes
Needed to size the business case for Sofie.
What a twin gives back
1 day
Win back 1 full day every week. It is the admin your reps no longer do after every call.
Questions sales leaders ask us
Does the twin send emails by itself?
No. The twin drafts the email and the rep sends it with one click, from their own Gmail or Outlook. Nothing goes out in a rep’s name until they press Do, and every Do waits eight seconds so it can be undone. Reps can edit a draft first or skip it altogether.
What does the twin learn from, and who sees it?
From that rep’s own calls, emails and CRM records, nothing else. Members see only their own calls and drafts; managers see their team, as your roles set it. Your data stays in the EU and is never used to train models, ours or anyone else’s.
Does the twin work in Dutch and French?
Yes. Drummer transcribes calls in more than 60 languages, including Dutch, French and German, and the twin writes the follow-up in the language the call was held in. A call in Dutch gets a Dutch recap, a call in French a French one, without anyone choosing a setting.
Does the twin work on the phone?
Yes. The iOS and Android app records in-person meetings with the screen locked, and the twin’s work arrives on the phone afterwards: the transcript, the scorecard and the next steps to approve with Do, Queue or Skip. Reps on the road never need a laptop to clear their admin.
What happens when a rep leaves?
An owner deactivates the rep, which ends their sessions and disconnects their apps at once. Their calls stay with your company under the retention rules you set, and deals and contacts stay in your CRM where they always were. The rep who takes over starts with a twin of their own.
Keep reading
Integrations
Give every rep a day back, starting next week.
Thirty minutes, on your own calls and your own CRM. No migration, nothing for your reps to learn.