Notes for sales leaders who coach from real calls
Recording consent, MEDDIC on a real call, CRM hygiene, field coaching: what we learn building Drummer with European sales teams, written for the people who run them.
Earlier posts
Coaching field sales reps you never hear on a call
How to coach reps who sell face to face: record the meeting on the phone, score it against your scorecard and comment on the moments that matter.
Field sales, Coaching
CRM hygiene without the nagging
Why CRM fields go stale, and how write-back from the call, approved by the rep and traced to the moment it was said, keeps the pipeline current.
CRM, RevOps
MEDDIC in practice: what to listen for on a real call
The six MEDDIC letters as they sound on a real call: what a rep asks, what a buyer says, and a scored discovery call with timestamps.
MEDDIC, Coaching
AI twins for sales reps, explained
What an AI twin knows, what it does after every call, how Focus mode works, and why it is not an AI SDR sending email in your name.
AI twins, Follow-up
May I record a sales call under the GDPR?
Yes, with a lawful basis, a notice to everyone before recording starts, a retention period and a processor agreement. What that means in practice.
GDPR, Recording
Give every rep a day back, starting next week.
Thirty minutes, on your own calls and your own CRM. No migration, nothing for your reps to learn.