CRM
Drummer + Attio
Attio records stay current after every call: notes, tasks and the attributes your team built.
Every call fills in Attio
The rep talks. Drummer writes what was agreed into the record, with the moment in the call that proves it.
DrummerDiscovery call, 34 min
- 12:41An PeetersAnything above twenty-five thousand comes to my desk.
- 21:05An PeetersThe board decides on the twelfth of November.
- 29:40Jonas MaesI will send pricing for the three showrooms by Friday.
AttioDeal
Verbeke Keukens, three showrooms
- Owner
- Jonas Maes
- Amount
- €38,400
- Stage
- Proposal31:08
- Economic buyer
- An Peeters, CFO12:41
- Decision process
- Board sign-off, 12 November21:05
- Next step
- Pricing for three showrooms, Friday29:40
Written by Drummer
Attio is built around your own data model, and Drummer respects it. After every call each rep’s AI twin writes the notes on the record, creates the follow-up task and updates the deal stage and attributes the conversation justifies. The rep approves, and the record is current before the next meeting.
Before the call, the twin reads the company, the people and the open deal to prepare an account brief. After it, qualification attributes fill from what the buyer said, each with the timestamp that proves it.
An admin connects Attio once and picks the attributes Drummer may write to. Every write is logged, and reps keep the views they built.
What moves between Attio and Drummer
Drummer reads
- Companies and people
- Deals with stage, value and owner
- Your lists and the records in them
- Your custom attributes
Drummer writes back
- Call notes and a summary on the record
- Follow-up tasks, assigned to the owner
- Deal stage and attribute updates the call justifies
- Qualification attributes, MEDDIC, BANT or your own
- The call, linked to the deal, company and people
Set up once, in minutes
An admin connects it once for the whole company. Reps do nothing.
- 1An Attio workspace admin connects Drummer once, with OAuth.
- 2Pick the attributes Drummer may write to. Everything else stays read-only.
- 3Map your qualification attributes to the scorecard criteria they belong to.
- 4Reps keep working in Attio. They change nothing.
Questions about Drummer and Attio
Does Drummer work with our own Attio data model?
Yes. Attio lets you shape objects, lists and attributes around how you sell, and Drummer reads them as they are. You choose which attributes it may write to and map your qualification attributes to scorecard criteria. The twin then fills them from what the buyer said, each value linked to its moment in the call.
What does a rep see before Drummer writes to Attio?
A short queue in Focus mode: the notes, the follow-up task and each attribute change, with the old value, the new value and the call moment that supports it. The rep chooses Do, Queue or Skip per item, with undo. Nothing reaches Attio without that approval, and every write is logged.
Do we need to move off Attio to use Drummer?
No. There is no CRM switch with Drummer. Attio stays your system of record and the place your team works; Drummer reads from it before calls to prepare the account brief and writes the outcome back after them. Nothing is migrated, and every write carries an audit trail you can check.
Teams that connect Attio also connect
- Google MeetThe notetaker joins every Google Meet sales call, and the call lands in Drummer transcribed and scored.
- GmailFollow-ups drafted in the call's language, sent from the rep's own Gmail after one click.
- SlackLow scores, attention points and comment mentions, posted where your managers already work.
Give every rep a day back, starting next week.
Thirty minutes, on your own calls and your own CRM. No migration, nothing for your reps to learn.