Revenue agents for your CRM
AI twins for revenue teams.
Drummer mounts revenue agents onto the Salesforce or HubSpot you already use. Every rep gets an AI twin that captures every conversation, keeps every record current and does the follow-up, so your reps sell instead of typing.
- 18:03
Jonas De Smet
It has to connect to our TMS. That is a hard requirement.
- 22:40
Jonas De Smet
Anything over 25,000 goes to Sofie, our CFO. She has not seen this yet.
Evidence · Economic buyer
- 27:10
Jonas De Smet
I will set up the meeting with Sofie myself. I want this live before Q1.
MEDDIC
Scored by Drummer
4.5of 6
- MetricsMet04:12
- Economic buyerMissing22:40
- Decision criteriaMet18:03
- Decision processPartly22:40
- Identify painMet06:55
- ChampionMet27:10
Salesforce · Opportunity
Northwind Logistics · Order automation
- Stage
- Proposal
- Amount
- €38,000 a year
- Next step
- Meet Sofie Janssens, CFO, week of 9 Nov
- Decision maker
- Sofie Janssens, CFO
Updated by Drummer · approved by Emma · 14:32
Follow-up email
Drafted by Drummer in English
Order automation for your planners: next steps
Hi Jonas,
Thanks for your time today. What stayed with me: eleven planners spend about two hours a day re-keying orders, and one wrong entry sends a truck out with the wrong load.
Focus mode
- Due Fri 23 Oct
Book a meeting with Sofie Janssens, CFO
- Due Thu 22 Oct
Send Jonas the TMS integration overview
- Due Mon 26 Oct
Ask for last quarter's order volumes
Trusted by sales teams at
What changes
Three numbers your sales team will feel.
1 day
Win back 1 full day every week.
Your twin does the admin. Your reps sell.
- Follow-up emails and next steps, handled after every call.
- Contacts, deal stages and tasks, kept current from every call.
- An account brief, ready before every call.
2x
Surface 2x more opportunities.
Spot buying signals and find your next best deal.
- Signal-based opportunities from website visits and buying signals.
- Hidden gems in your CRM: lost and stalled deals worth reopening.
- Prospects that fit your ideal customer profile.
30%
30% higher close rates.
Coach every rep on the moments that move deals.
- Core conversation metrics on every call.
- Scorecards built from your own playbook.
- Trends across your team, in dashboards or through Claude and ChatGPT.
One call
Follow one call through Drummer.
Thirty-two minutes with Northwind Logistics, and everything that happens after.
01 — Record
Recorded where it happens.
The notetaker joins Teams, Zoom, Google Meet or Webex from the rep's calendar and announces itself. In a showroom or on site, the phone app records with the screen locked.
02 — Transcript
Every word, in the language it was spoken.
Transcribed in 60+ languages, including Dutch, French and German. Speakers are separated and the rep is recognised automatically.
- 04:12
Emma Claes · Rep
How much time goes into keying orders from the inbox into your ERP today?
- 04:31
Jonas De Smet
Eleven planners, about two hours a day each. All of it re-keying.
- 06:55
Jonas De Smet
And when one is keyed in wrong, a truck leaves with the wrong load.
- 18:03
Jonas De Smet
It has to connect to our TMS. That is a hard requirement.
- 22:40
Jonas De Smet
Anything over 25,000 goes to Sofie, our CFO. She has not seen this yet.
Evidence · Economic buyer
- 27:10
Jonas De Smet
I will set up the meeting with Sofie myself. I want this live before Q1.
- 04:12
03 — Score
Scored against your playbook, with the proof.
Every criterion gets its reasoning and the timestamp that proves it. On this call, the economic buyer is still missing.
MEDDIC
Scored by Drummer
4.5of 6
- MetricsMet04:12
Eleven planners lose about two hours a day each to re-keying orders.
- Economic buyerMissing22:40
Sofie Janssens, CFO, signs above €25,000 and has not been met.
- Decision criteriaMet18:03
A connection to their TMS is a hard requirement.
- Decision processPartly22:40
CFO sign-off is known; the steps after it are not.
- Identify painMet06:55
A wrongly keyed order sends a truck out with the wrong load.
- ChampionMet27:10
Jonas offered to set up the CFO meeting himself.
- MetricsMet04:12
04 — CRM
The CRM updates itself. The rep approves.
Stage, amount, next step and MEDDIC fields are written back to HubSpot, with an audit trail of every change.
HubSpot · Deal
Northwind Logistics · Order automation
Owner Emma Claes
About this deal
- Stage
- Proposal
- Amount
- €38,000 a year
- Next step
- Meet Sofie Janssens, CFO, week of 9 Nov
- Decision maker
- Sofie Janssens, CFO
- Close date
- 31 Mar 2027
- Metrics
- 11 planners × 2 h a day re-keying orders
- Decision criteria
- Must connect to their TMS
- Champion
- Jonas De Smet, Head of Operations
Updated by Drummer · approved by Emma · 14:32
05 — Follow-up
The follow-up is ready before the next meeting.
Drafted in the language of the call and sent from the rep's own Gmail or Outlook after one click. The next steps are already queued.
Follow-up email
Drafted by Drummer in English
Order automation for your planners: next steps
Hi Jonas,
Thanks for your time today. What stayed with me: eleven planners spend about two hours a day re-keying orders, and one wrong entry sends a truck out with the wrong load.
Focus mode
- Due Fri 23 Oct
Book a meeting with Sofie Janssens, CFO
- Due Thu 22 Oct
Send Jonas the TMS integration overview
- Due Mon 26 Oct
Ask for last quarter's order volumes
01 — Record
Recorded where it happens.
The notetaker joins Teams, Zoom, Google Meet or Webex from the rep's calendar and announces itself. In a showroom or on site, the phone app records with the screen locked.
02 — Transcript
Every word, in the language it was spoken.
Transcribed in 60+ languages, including Dutch, French and German. Speakers are separated and the rep is recognised automatically.
03 — Score
Scored against your playbook, with the proof.
Every criterion gets its reasoning and the timestamp that proves it. On this call, the economic buyer is still missing.
04 — CRM
The CRM updates itself. The rep approves.
Stage, amount, next step and MEDDIC fields are written back to HubSpot, with an audit trail of every change.
05 — Follow-up
The follow-up is ready before the next meeting.
Drafted in the language of the call and sent from the rep's own Gmail or Outlook after one click. The next steps are already queued.
- 04:12
Emma Claes · Rep
How much time goes into keying orders from the inbox into your ERP today?
- 04:31
Jonas De Smet
Eleven planners, about two hours a day each. All of it re-keying.
- 06:55
Jonas De Smet
And when one is keyed in wrong, a truck leaves with the wrong load.
- 18:03
Jonas De Smet
It has to connect to our TMS. That is a hard requirement.
- 22:40
Jonas De Smet
Anything over 25,000 goes to Sofie, our CFO. She has not seen this yet.
Evidence · Economic buyer
- 27:10
Jonas De Smet
I will set up the meeting with Sofie myself. I want this live before Q1.
MEDDIC
Scored by Drummer
4.5of 6
- MetricsMet04:12
Eleven planners lose about two hours a day each to re-keying orders.
- Economic buyerMissing22:40
Sofie Janssens, CFO, signs above €25,000 and has not been met.
- Decision criteriaMet18:03
A connection to their TMS is a hard requirement.
- Decision processPartly22:40
CFO sign-off is known; the steps after it are not.
- Identify painMet06:55
A wrongly keyed order sends a truck out with the wrong load.
- ChampionMet27:10
Jonas offered to set up the CFO meeting himself.
HubSpot · Deal
Northwind Logistics · Order automation
Owner Emma Claes
About this deal
- Stage
- Proposal
- Amount
- €38,000 a year
- Next step
- Meet Sofie Janssens, CFO, week of 9 Nov
- Decision maker
- Sofie Janssens, CFO
- Close date
- 31 Mar 2027
- Metrics
- 11 planners × 2 h a day re-keying orders
- Decision criteria
- Must connect to their TMS
- Champion
- Jonas De Smet, Head of Operations
Updated by Drummer · approved by Emma · 14:32
Follow-up email
Drafted by Drummer in English
Order automation for your planners: next steps
Hi Jonas,
Thanks for your time today. What stayed with me: eleven planners spend about two hours a day re-keying orders, and one wrong entry sends a truck out with the wrong load.
Focus mode
- Due Fri 23 Oct
Book a meeting with Sofie Janssens, CFO
- Due Thu 22 Oct
Send Jonas the TMS integration overview
- Due Mon 26 Oct
Ask for last quarter's order volumes
Capture
Capture every conversation, wherever it happens.
Video calls, showroom visits, phone calls and voice notes all end up in the same place, transcribed and ready for your twin.
Showroom visit
Van Damme Keukens
Recording
18:42
Drummer is listening
Works offline · uploads later
- MeetingsThe notetaker joins Google Meet, Microsoft Teams, Zoom and Webex from the rep's Google or Outlook calendar, and announces itself so everyone knows it records.
- In personThe iOS and Android app records showroom and site visits with the screen locked, pauses for a phone call and resumes, and uploads later when there is no signal.
- Phone callsCalls through Aircall, Ringover, Dialpad and RingCentral land next to your meetings.
- UploadsDrop in any audio or video file, from a voice note to a recorded webinar.
Transcribed in 60+ languages, including Dutch, French and German. Processed in the EU.
No CRM switch
Keep your CRM. Drummer works inside it.
Drummer reads Salesforce, HubSpot, Dynamics 365, Pipedrive, Zoho, Teamleader and Attio, and writes back fields, notes, tasks and stage changes. No migration, nothing new for reps to learn.
- Fills what reps forget
- MEDDIC or BANT fields, next steps, notes and contacts, from every call.
- Every change is traceable
- An audit trail of what changed, from which call, approved by whom.
- Hygiene on autopilot
- Stale stages, missing contacts and duplicate deals, flagged and fixed.
Salesforce · Opportunity
Northwind Logistics · Order automation
- Stage
- Proposal
- Amount
- €38,000 a year
- Next step
- Meet Sofie Janssens, CFO, week of 9 Nov
- Decision maker
- Sofie Janssens, CFO
Updated by Drummer · approved by Emma · 14:32
Audit trail
- 14:32Stage: Discovery → Proposal
- 14:32Amount: €38,000 a year
- 14:32Next step: Meet Sofie Janssens, CFO, week of 9 Nov
From the call with Northwind Logistics · approved by Emma
Fits the stack you already run.
All integrationsCRM
Meetings
Calendar
Telephony
Messaging
Social
AI assistants
Mobile
Coaching
Score every call against your playbook, with the proof.
Every call is scored automatically, so managers coach on evidence instead of gut feeling.
- Scorecards from your playbook (MEDDIC, MEDDPICC, BANT, SPIN, SPICED, Challenger or your own), every criterion with its reasoning and timestamp.
- Six conversation metrics, from talk ratio to question rate, against benchmarks per call type.
- Comments pinned to the moment in the call, with replies.
- A rep overview to compare reps and follow trends.
MEDDIC
Scored by Drummer
4.5of 6
- MetricsMet04:12
- Economic buyerMissing22:40
- Decision criteriaMet18:03
- Decision processPartly22:40
- Identify painMet06:55
- ChampionMet27:10
Ask Drummer
Ask anything, across every call.
Ask about one call or all of them. Answers stream in with timestamps that jump to the moment, and the same knowledge is in Claude and ChatGPT through Drummer's MCP server, connected with OAuth.
- Questions across every call, rep and deal.
- Every answer points to the moment it comes from.
- Claude and ChatGPT connect with one OAuth sign-in.
Ask Drummer
All calls · this week
Which reps skipped the economic buyer this week?
Three discovery calls this week ended without the economic buyer.
- Emma Claes · Northwind LogisticsCFO Sofie Janssens not met yet22:40
- Lucas Peeters · Brightline FoodsBudget owner named, not invited23:05
- Nora Willems · Vandenberghe BouwDecision moved to the board08:31
Emma has already queued a meeting with Sofie.
From 3 calls
Built in Europe
We don't train our models on your data. Ever.
Drummer is built in Belgium and runs in the EU, from the recording to the model that reads it.
- EU data residency
- AWS Frankfurt, EU transcription and EU-hosted models.
- GDPR
- Compliant, with a data processing agreement on request.
- Single sign-on
- Google and Microsoft Entra ID (SAML).
- Roles
- Members see only their own calls.
- Audit trails
- Every change is logged, with who and when.
- EU AI Act
- Ready, with recording consent built in.
Industries
Made for how your industry sells.
Kitchen & interior showrooms
Every showroom consult remembered, from first visit to signed order.
B2B software
Discovery to close, every call scored against your playbook.
Logistics & transport
Tenders, lanes and renewals, captured in every call.
Industrial & manufacturing
Long cycles and many stakeholders, nothing lost between visits.
Questions sales leaders ask us
Does Drummer work in Dutch, French and German?
Yes. Drummer transcribes calls in more than 60 languages, including Dutch, French and German, and keeps every speaker apart. Scores, summaries and follow-up emails come out in the language the call was held in, so a Flemish rep's customer gets a Dutch follow-up and a buyer in Lyon gets one in French.
Where is our data stored and processed?
In the EU. Recordings, transcripts and scores are stored in AWS Frankfurt, transcription runs in the EU and the models that read your calls are hosted in the EU. We never use your data to train models, we sign a data processing agreement on request, and you decide how long data is kept.
Do we have to switch CRM?
No. Drummer works inside Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Zoho CRM, Teamleader and Attio. It reads accounts, contacts and deals, and writes back fields, notes, tasks and stage changes, each with an audit trail. Your CRM stays the system of record, and your reps keep the screens they know.
How does a rollout work?
You connect your CRM and calendars, invite your reps, and the notetaker joins their next meetings. Field reps install the app on their phones. We build your scorecards with you from your own playbook, and our developers sit with your team while it settles in, so the people who build Drummer answer your questions.
How does recording consent work?
The notetaker announces itself when it joins a meeting, so every participant knows the call is recorded. The phone app shows clearly when it records. You set how long recordings and transcripts are kept, and Drummer is built for GDPR and the EU AI Act, with a data processing agreement on request.
Do reps have to change how they work?
No. There is no new tool to learn. After every call the AI twin drafts the follow-up, the CRM updates and the next steps, and the rep approves them with one click, from the inbox and CRM they already use. Nothing goes out in a rep's name without their approval.
Can we use our own sales methodology?
Yes. Start from a template for MEDDIC, MEDDPICC, BANT, SPIN, SPICED or Challenger, or build a scorecard from your own playbook. A criterion can be a yes or no or a score from 1 to 5, and every score comes with its reasoning and the timestamp in the call that proves it.
Who can see which calls?
Access follows three roles. Owners manage the workspace, managers see the calls of the teams they coach, and members see only their own calls. Sign-in runs through single sign-on with Google and Microsoft Entra ID (SAML), and every change Drummer makes to a record is kept in an audit trail.
Give every rep an AI twin.
A demo given by a human, on your own sales process.